Image source: Pantone
"An effective logo is appropriate, distinctive and simple."
The first criteria is appropriate, portraying your character and image. A distinctive logo is memorable, and not generic. Simple and uncomplicated logos with no decorations work well on business cards to billboards.
They can be scaled up or down without losing the crisp vector lines. A crisp logo sets the stage for other content such as social media marketing, websites, and content creation. An effective logo with brand colours can be used throughout your marketing, on websites and social media platforms.
Pantone colours can be incorporated into logo and identity design.
Brand guide - helps business with consistency, and staying on brand.
Brand guides help everyone adhere to specifics, such as Logo fonts, logo colours (Pantone colours), images, voice.
The Advantages: Teams stay on Brand with consistent messaging. A brand guide helps ensure brand consistency.
Brands who present consistently on brand have greater sales success.
Logo proofs with design options, prior to final concept and customer sign off.
Logo and identity Design
Includes a digital PDF version
of your brand logo guidelines. Brand guide includes web based hex colours, and print cmyk colours.
Logo files in file formats for web and print use will be provided.
